When was the last time you found out about a party not from information on social networks, not from banners, not from flyers that were handed out to you on the street? We can assume that you are lost in thought and could not immediately remember the last time you came to the event on the advice of acquaintances, and not because of a unique marketing plan of the business owners. This is the role of advertising in promoting a business.
Before you start preparing yourself and your team for some incredible event, looking for a good agency like gator board poster printing, you will need to study event marketing strategies thoroughly. We are ready to lend you a helping hand and reassure you. Just a little research of this information is enough to understand that everything is not as scary and challenging as you thought. Ready to listen to tips on how to create an effective promotion? Let’s go then!
The main event promotion ideas creative:
1) Always leave a hashtag under the advertising post on social networks
You need to first come up with the optimal type of hashtag to be simple, understandable, and competent. And then, you’ll have to sprinkle your entire Facebook, Instagram, Google+, Twitter, and TikTok pages with these hashtags so that as many people from your target audience as possible go to your post.
In addition to distributing this technique on the Internet, you should not forget that you will also need to place them on physical signs, on tangible media. Ask your employees to shoot a few stories about the upcoming event using your event hashtag. This way, you can quickly increase the reach of your guests. But remember: advertising is good in moderation, and uncontrolled use can ruin the whole business.
2) Use SEO technologies
This may present you with something scary and incomprehensible, but exactly until you understand the topic. Why is this aspect so important? The fact is that Google has its algorithms by which the company works and displays answers to search queries at the top. So, when working on a successful event message, you and your team need to understand how to get to the first or second search pages.
To achieve this, it is essential to consider SEO tools like keywords, good headlines, anchor phrases, and organization mentions when building your marketing strategy. You can understand this topic using free and paid services for the formation of these elements.
3) Create a comfortable environment for the client
This aspect includes all sorts of issues that must be taken into account.
- First, think about how to make buying tickets for your event simple and easy. For example, you can announce an upcoming event on social networks, and below you can leave a link to your website where the buyer can purchase tickets. If necessary, seek professional help.
- In addition to the topic of the tickets, we advise you to develop promotions related to getting them. So, you can create artificial buzz around the event by issuing a limited number of discounted tickets specifically for the first 50 people.
- It is good to create VIP tickets with more comfortable seating, tables, cocktails, and priority service.
- Create a “group tickets” category. Depending on the type of party, these can be special offers for couples, families, a few or many mutual friends, etc.
- Take into account the wishes of the clients. For example, they will call you and ask if you have a vegetarian or vegan menu at a party. Try to provide such things in advance.